In order to get access to your Spotify metrics, you need to be a verified artist. Fortunately, the process is now much simpler than it was before — just go here and fill out the short form. Once you’re verified, you’ll be able to log into Spotify for Artists and see all of your data.
Another tried-and-true method for promoting your show is to make sure your show’s information appears on local listservs, blogs, and event calendars as soon as the information is confirmed. Don’t sleep on these websites and print publications. They often post about a show weeks before the event, and local editors and writers check them out for potential editorial coverage. You can usually search for event listings and add your info yourself to their websites.