Crowdfunding campaigns with pitch videos receive average contributions up to 12% higher than campaigns without. They’re also more likely to get shared on Indiegogo’s homepage. Finally, their success rates jump about 20 to 30 points on average.
Funnily enough, the biggest breakthrough came with our approach. We are dealing with music here, not 1s and 0s, so we made the early decision to not trust the data. We engineered the user experience and worked our way back to the data. When we were faced with a problem, we looked at music theory and DJing to solve the user experience rather than rely on what the data was telling us.