This is another simple, yet effective music video with a strong visual aesthetic to create lasting resonance. Here, the directors make use of distinctive colors, body art, and semi-raw footage to alter Gotye’s physical presence throughout the story. The continual changing of Gotye’s body represents the shifting of emotional qualities when recounting a painful breakup.
“This Is America”: We’ve found the first of this year’s modulating pop tunes: changing from a gospelly F major to what I hear as E♭ Phrygian, which happens whenever Gambino shoots someone (in the video). I hear it as Phrygian because of the shark-in-the-water E♭ and E (or “F♭” if you’re being kosher theory-wise), and then the high-pitched whistle being a solid B♭, so there you go: E♭ Phrygian. Elements from the two tonalities fuse in places, like at 1:35 where there’s what sounds like a sample of previous F major vocals that drone on the very-not-Phrygian notes A and C, creating a heavy tension. This fusion is also present in the outro. Rhythmically, watch out after the second chorus, where it sounds like they added or skipped a beat, but they didn’t. It all flattens out after a few thumps.