While effects can certainly be used in serial, you’ll have more control over the sound by creating aux channels for each individual effect. This way, you can slowly bring up the effects until they sit just behind the vocal. Just be careful — you don’t want the effect to overpower the vocal. Try turning the effects up so you can just barely hear them behind the original vocal — so that if you were to mute the effects, you would just barely notice something is missing.
Because of streaming, because of fancy new Corolla dashboards that talk to you and stuff — that’s why. No, radio is not dead. Not yet, at least. But when you can listen to basically whatever you want, whenever you want, without going to the record store with a million bucks, you know that the days when songs-for-the-masses had to be on the shorter side and, I don’t know, be by different people — yeah, those days are gone.